A good process gives an idea somewhere to go. A great one leaves room for it to change direction.
Begin with a question
A question opens a space that a fixed answer closes. Instead of deciding exactly what a project should look like, ask what it should make someone feel, notice, or understand. That gives every experiment a purpose without prescribing its outcome.
Keep the imperfect version
Early attempts often contain a quality that disappears as the work becomes more polished. Keep those versions. Put them next to the finished thing. Sometimes an awkward composition or an accidental rhythm holds the most honest expression of the idea.
Choose what to carry forward
Experimentation does not mean avoiding decisions. It means making decisions with something real in front of you. Try a few directions, notice which one keeps your attention, and give that one more time. You can be deliberate without being rigid.